Walmart recently launched two new immersive experiences Walmart Land and Walmart’s Universe of Play in the metaverse mega-platform, Roblox. It was being speculated for some time that the company was planning to venture into the metaverse with plans to create its own cryptocurrency and collection of NFTs.
Roblox is one of the fastest-growing and largest platforms in the metaverse and Walmart took this decision as it observed that customers are spending loads of time there. The spaces will offer unique interactive content and entertainment for customers, bringing to life Walmart’s ‘isles’ in a virtual world and thus creating new and innovative experiences for these customers.
Walmart Land
Walmart Land will feature a variety of immersive experiences, including a virtual store of merchandise, or “verch”, for your avatar; a physics-defying Ferris wheel giving users a birds-eye glimpse of the world, and unlockable tokens and badges that can be earned in various games and competitions. Walmart Land debuts with three big experiences, specifically with the next generation of customers in mind:
Electric Island: Inspired by the music festivals, Electric Island includes an interactive piano walkway, a dance challenge, a Netflix trivia experience featuring Noah Schnapp, and a DJ booth where users can learn to mix different beats.
House of Style: Featuring a virtual dressing room, a strike-a-pose challenge, an oversized cosmetics obstacle course (obby) and a roller-skating rink, House of Style will offer products from af94, UOMA by Sharon C., ITK by Brooklyn & Bailey, Lottie London, Bubble and more.
Electric Fest: New in October, users can jump back into Electric Island for ‘Electric Fest’, a motion-capture concert celebration featuring performances from popular artists such as Madison Beer, Kane Brown, and YUNGBLUD.
Universe of Play
The Roblox community can explore different toy worlds to earn coins for cool virtual goods, or complete epic challenges to build a personal trophy case, unlock secret codes, and more.
Universe of Play includes:
Immersive games: Users can dive into five new games that offer experiences featuring products and characters from L.O.L. Surprise!, Jurassic World, Paw Patrol, Magic Mixies and Razor Scooters.
Sought-after rewards: Users will get the opportunity to try and collect as many virtual toys as they can to earn coins redeemable for their avatar verch. Toys will hang all around, and a Walmart blimp will regularly drop toys throughout the experience.
Virtual adventures: Universe of Play will also feature e-mobility items like hoverboards, which an avatar can use to travel through the universe faster. Users will encounter a Sharper Image drone that helps them discover the hottest toy world of the season.
Users can click in and freely access the Walmart Land experience on Roblox.com and Walmart’s Universe of Play on any device including PC, Mac, iOS, Android, Amazon devices, Xbox consoles, Oculus Rift and HTC Vive.
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Source: Walmart
