Category: Innovator’s Vista

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Genomics with AI holds potential to transform Healthcare

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Genomics with AI holds potential to transform Healthcare

Healthcare organizations are increasingly relying on data in organizational and operational decisions. Data sharing and insight are leading to the creation of data ecosystems that can ensure that the right information is available at the right time.

Data-Driven HealthCare

As organizations shift their focus toward preventive and personalized care, data-driven health management has become important in clinical decision-making. Technologies such as machine learning, automation, deep learning, artificial intelligence (AI), neural networks, and intelligent algorithms are transforming the healthcare industry. Data is extensively being generated for predictive care-based population health initiatives, data intelligence-based internal operational decision support, and intelligent remote monitoring of patients leveraging the internet of medical things. This data is playing its role in potentially curing diseases, managing treatments, and improving patient care.

Genomics

Genomics is the study of all of a person’s genes including interactions of those genes with each other and with the person’s environment. An organism’s complete set of DNA is called its genome. Every single cell in the body contains a complete copy of the approximately 3 billion DNA base pairs. Virtually every human ailment has some basis in our genes and the availability of powerful tools can help in studying the role these genes play in complex diseases.

Genomics data combined with clinical, pharmaceutical, and lifestyle information, can help in the discovery of early signs of disease and the risk of developing the disease. It is also possible to find out underlying causes of clinical changes, leading to more personalized, effective treatments. The diseases, such as cancer, diabetes, and cardiovascular disease can thus be diagnosed better, and more effective therapeutic strategies can be designed resulting in better decision-making for patients and tailored treatment can be devised according to a patient’s particular genomic makeup.

AI and Genomics Data

Genomic data is very complex but with the application of advanced analytics methods, potential bias, inaccuracies, and lack of trained personnel can be ruled out. The use of AI in healthcare can enhance the interpretability of genomic data into a meaningful medical asset and then to actionable clinical information

A startup, NuGenomics, is working on this use case that studies and analyses an individual’s DNA (genome), blood parameters, lifestyle information, medical history, and physical parameters to create a comprehensive picture of current and future health. It is using Machine Learning to study the Genetic basis of lifestyle and clinical disorders aimed toward the prediction, prognosis, and cure of these disorders among the Indian population. NuGenomics collects over 5 million data points per person to create a comprehensive picture of current and future health and create interventions to rehabilitate existing health conditions and avoid future conditions from occurring.

The company currently is focusing on conducting genetic tests and providing interventions to individual consumers (B2C) and corporate organizations (B2B). Nugenomics also provides a SAAS service to other health and wellness organizations.

To know more about such innovative solutions and evolving use cases in different domains along with collaboration and partnership opportunities please write to us at open-innovator@quotients.com

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How AI is Impacting Sales

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How AI is Impacting Sales

AI is having an impact in sales by automating time-consuming tasks like sales forecasting, or difficult jobs, like data input and meeting scheduling. It can enable comprehensive statistics and detect patterns on every interaction between sales people and potential clients, including emails, phone calls, and chats, hence they can improve capacity of sales teams to prioritize and develop into better salesmen by pointing out trends in customer responses.

Online virtual worlds is another segment that offer untapped marketing potential for real-world products and services. In the business world, virtual reality could be extremely helpful, particularly for sales teams. They reduce online shoppers’ search efforts and facilitate efficient decision making. Usage of Avatars, a representation in this online environment, are helping brands drive sales with enhanced and engaging product discovery processes.

Virtual sales person (VS), an employee avatar of the virtual store looking out through its eyes and engaging with other beings, providing product information and recommending products, can be an intense experience. VS serve as sales augmentation services that applied in parallel with sales teams and utilizes a company’s resources and knowledge base and thus increase customer interaction and sales.

The advent of deep learning and the accessibility of millions of hours of film displaying every feature of the human body and face have made AI-powered avatars resemble humans, and virtual 3D representations, more lifelike.

A growing body of research shows that people react more positively to human faces, and businesses are beginning to use AI-powered avatars to their advantage. Avatars improve human connection and with Natural Language Processing (NLP) methods, these can speak with humans can help win sales and influence people.

As the sales AI avatar becomes better at the job it can automatically generate digital marketing interactions with leads as it learns. Considering that people feel more at ease engaging with beings who resemble them, there is another use that might enhance consumer engagement. The positive outcomes from using avatars suggest that a well-designed and strategically integrated avatar salesforce will provide a retailer with a competitive advantage.

A virtual store, an ecommerce experience powered by VR and AR technologies, has also emerged as an alternative tool for addressing the most basic customer needs and is witnessing increased popularity. These stores allow consumers to virtually try products and instantly access information about them while also providing highly engaging and immersive shopping experiences. It can be a virtual reality retail store or a mobile augmented reality app that allows customers to experience the products physically and hence close the gap between the physical world and the online realm leading to customers having personalized and satisfying experiences.

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Role of Terahertz Technology in Biomedical, Security, Pharma, Food, and Automotive Industry

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Role of Terahertz Technology in Biomedical, Security, Pharma, Food, and Automotive Industry

Terahertz (THz) radiation is a form of electromagnetic radiation, whose frequency lies between Infrared light and microwaves i.e. in the range of ~0.3-10THz. The range is generally referred as THz gap as there was very minimal work done on these radiations due to absence of suitable sources and detectors. The things have changed now with the advances in photonics –science of light that deals with the generation, detection and manipulation of light– which created various powerful solutions both for generation and detection of terahertz waves.

These advances have brought terahertz technology to the centre stage. Along with this some properties of Terahertz radiation like it can well penetrate many materials such as paper, plastics, textiles and foams, it is non-ionizing, and can be absorbed by water and high chemical sensitivity. These factors have led it to be used in many applications. Areas such as Biomedical, Security, Pharma, Food, and Automotive Industry are now adopting this technology. Some of these are discussed below.

Biomedical

Terahertz radiation is non-ionizing so it does not damage DNA and is safe for use in tissues so this radiation has significant potential in medical diagnosis. Particularly in cancer imaging they can be ideal in measuring the superficial soft tissues in which most cancers occur. It is possible to distinguish normal tissue from cancer tissues via spectroscopic imaging through this radiation.

With an increasing variety of threats like chemical, biological and radiological elements, Terahertz imaging can be used to detect hidden objects in clothing and common packing materials and envelopes without opening the container or disturbing its integrity. As it is non ionising unlike X-ray machine and is completely harmless for humans, it has the potential to be used in security screening and counterterrorism.

Pharma

X-ray technology emits ionizing radiation that can have detrimental impact on human and animal health. In this context, Terahertz rays are unique and safe alternatives to X-rays as they are harmless. Terahertz rays and THz-imaging can also help in nondestructive testing (NDT) technique during the production of drugs, medical products etc for inspection of plastic containers with pills in quality control.

Food Inspection:

X-rays’s ionizing radiation can also have its detrimental effect on biological agents. So TeraHertz rays can be used by food manufacturers and packagers to inspect the food in packaging. THz imaging systems can easily detect a presence of fungus, insects or any other foreign agent present through inspecting several polyethylene bags. THz technology being non invasive doesn’t require the food to be checked manually.

Automotive:

TeraHertz technology can be used in automotive technology for detection of corrosion in coated metal parts and presence of disrupted steel and other foreign inclusions in rubber parts. Even in painted parts as THz signals get clearly reflected in noncorroded metal parts while corroded parts reflect the signal poorly so the corroded metal can be detected easily. They also used to detect automobile paints thickness measurements and quality evaluation in real time.

Market

The TeraHertz technology market is witnessing various technological advancements, with researchers across the globe developing new ways to utilize terahertz energy in developing advanced devices/systems. According to a Report , the Global Terahertz Technologies Market is highly competitive and consists of several major players. These companies are leveraging on strategic collaborative initiatives and are also acquiring start-ups working on terahertz technologies to strengthen their product capabilities.

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Smart Wearable Posture Trainer for Healthy Spine

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Smart Wearable Posture Trainer for Healthy Spine

Posture is the position of one’s body when they are standing or sitting. It defines how the spine is aligned with the head, shoulders, and hips. A Good posture means having a neutral spine so that there is no stress on muscle groups, joints, and ligaments. It keeps them aligned in a way that the body remains flexible and balanced. So posture is an important element of a person’s health and poor posture may lead to issues like back pain, spinal dysfunction, joint degeneration, rounded shoulders, etc.

The Corona pandemic caused a significant change in the lifestyle of a large population. With prolonged staying at the home, dependency on screens for work or otherwise has increased. This with the absence of any ergonomic set-up also led to a change in sitting position and thus to orthopedic conditions like back pain and neck pain.

To tackle this, Dipitr, a startup dedicated to developing innovative and delightful tech products for health and wellness, has launched a Smart Wearable Posture Trainer. The device is dedicated to people sitting more than 6 hours a day and having issues with back pain and posture problems.

The device named Strack is a habit-changing device and works on Biofeedback. Biofeedback is a mind-body technique in which individuals learn how to modify their physiology for the purpose of improving physical, mental, emotional, and spiritual health. Patients learn to voluntarily control what were once thought to be involuntary body processes. This intervention requires specialized equipment to convert physiological signals into meaningful visual and auditory cues. Using a screen such as a computer monitor, patients get feedback that helps them develop control over their physiology. 

For using this device all it requires is attaching it onto the upper back with its included magnetic clasp or its adhesive. It comes with a mobile companion app, compatible with ios and android, that can be paired with a user’s smartphone that is used to calibrate the device to the correct posture. On poor posture, Strack gently vibrates and gives alert. With the App, posture improvement can be monitored and it also gives daily, weekly, and monthly progress reports. There are also posture workout videos and personalized goal based training to improve your posture and core muscles.

The App can also be used to easily adjust the vibration strength, alert time, and personalized posture training experience. The company claims that after use for 30 days it improves the core muscles and strengthens the back to give better and a healthy posture. The Strack Smart Posture Corrector can be bought directly from e-commerce websites.

Strack was launched by Amir Valani in 2019, after carrying out extensive research into the human spine, and its effects on overall health and wellbeing, to develop an innovative way to train ourselves to sit upright.

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How AI and Digital Technologies are Enhancing Policing

Team Adivid
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How AI and Digital Technologies are Enhancing Policing

National Crime Records Bureau (NCRB) recently released its report on crime in India. The report states that a total of 66,01,285 cognizable crimes were registered in 2020. India reported an average of 80 murders daily in 2020, totaling 29,193 fatalities over the year. The crime records have thus been very unimpressive in the country and call for some strategic shifts in their policing.

Law Enforcement Agencies in developed countries utilize technology a lot and there has been a strong association between technology and their policing strategy. However, Police departments in India have traditionally been slow adopters of technology. It is primarily because of the highly prevalent bureaucratic practices and legacy systems still in use in police departments.

The impact of AI and related technologies on jobs, the economy, and the future of work have much been discussed but its usage in surveillance and predictive policing is an area that needs to be explored. AI can enable innovative police services by connecting police forces to citizens, building trust, and strengthening associations with communities. Smart solutions such as biometrics, facial recognition, smart cameras, and video surveillance systems coupled with analytics can greatly improve policing. A recent study suggests that smart technologies can reduce crime in cities by 30 to 40 percent and reduce response times for emergency services by 20 to 35 percent.

Adivid Technologies, based in Kota, Rajasthan is a startup working on this usecase. The company is providing police departments with such a platform called Third I. Having spent around five years working extensively with Police Departments, Adivid team has identified the existing challenges and opportunities.

Third I form Adivid

As per its experience, a majority of Police force is involved in reporting, paperwork, collecting data through multiple channels, information transferring, maintaining and retrieving it. Though it is an essential practice, it involves a lot of monotonous effort to compile hundreds of reports on a daily basis, ultimately leading to lesser number of personnel on field, for their core service to detect and prevent crimes.

Adivid team also delved deeper into 3 major aspect of policing which are as first, Process Automation, Second Enhanced Surveillance & Monitoring and Third Predictive Policing. The team found that in current scenario, Police Control Room dedicates 15-20 people to continuously coordinate and track the location of all the police station vehicles, beat marshals, Nirbhaya mobiles etc. over the wireless device on hourly basis and whenever any incident occurs, all the nearby vehicles are ordered to reach at the venue. The underlying problem with this method is unnecessary noise over wireless, no way to authenticate accurate location of vehicles or any other information, usage of rudimentary technologies with no way to customize.

With its Third I and other modules (20+), Adivid Technologies has worked towards solving the redundancies in regular day-to-day proceedings of police departments, the Information & Technological gaps present, and the lack of Data Centralization & Analytics which subsequently hamper administration’s ability to make real time informed decisions. Currently, more than 35000 Police Personnel across 14 cities and districts and 25000+ citizen users are using Third I and other modules developed by Adivid Technologies.

Powered by Automation, ML & AI, Third I enable Real-Time Information Management, Data Visualization and Improved Communication. Explaining the viability of Adivid solutions, Kovid Sawla, CEO of the company says,” All our modules require very minimal infrastructure (only smartphone & desktop mostly); e.g., instead of RFID, or tracking device, we provide alternative such as QR Codes, Mobile Apps etc. Thus, our solutions are viable and feasible for Police Departments.”

Adivid Technologies has incorporated multiple techniques and algorithms for various analytics, prediction and recommendation based on past crime data to generate various Charts, Statistics and assessment, generate heatmaps, identify Crime/Accident Hotspots, Patterns, Patrolling Recommendations, auto alerts system etc. which can greatly help decision makers to take directed and insightful action.

Adivid Technologies has given it’s solutions to more than 20+ large organizations including Maharashtra State Police, Mumbai Police, Delhi Police, Childline India etc.

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Catheter Reprocessing Systems Make Treatment of Cardiovascular Diseases Affordable for Masses

Incredible Devices, a medical devices startup, has developed an automatic computer-guided catheter reprocessing machine Image Courtesy: Incredible Devices
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Catheter Reprocessing Systems Make Treatment of Cardiovascular Diseases Affordable for Masses

The heart disease rate among Indians / South Asians is double that of the national averages of the western world. The reasons attributed to this are varied from underlying genetic predisposition to metabolic deregulation, as well as a recent shift to increasing consumption of red meats, junk foods, and higher stress.

The treatment of coronary heart disease (CHD) is significantly expensive in the country and has catastrophic effects on families, particularly those of low socioeconomic status. The approximate expenditure incurred in an open heart surgery ranges from Rs 1.75 lakh to 4.25 lakh. Coronary angiography will likely cost around Rs.10,000 to Rs. 15,000. Moreover, valve surgeries could easily cost between Rs 2.5 lakh- 4 lakh. The cost of heart stents has also catapulted over the years with prices soaring by lakhs.

A catheter is a thin flexible tube made from medical-grade materials serving diverse functions. To diagnose or treat certain heart conditions, such as clogged arteries or irregular heartbeat cardiac catheterization is done in which a catheter is guided through a blood vessel to the heart. A contrast dye visible in X-rays is injected through the catheter. X-ray images show the dye as it flows through the heart arteries. This shows where arteries are blocked. 

Diagnostic and angioplasty catheters are intended for single use only and cannot be reused without some risks involved. But with effective cleaning, sterilizing, and some quality control procedures it can be made reusable which significantly brings down the cost of treatment.

Incredible Devices, a medical devices startup, has developed an automatic computer-guided catheter reprocessing machine. The CRS (Catheter Reprocessing System) has an inbuilt computer that stringently monitors every process and, as per the company claims, effectively cleans catheters with precision and accuracy which is not possible with conventional manual methods. It helps to eliminate all kinds of human errors thereby ensuring the reusability of catheters leading to safe and affordable treatment.

The CRS can thus bring down the treatment cost for cardiovascular diseases by up to 55 percent by reducing the catheter replacement process by 80 percent. This technology has helped patients with poor economic backgrounds. It also reduces imports of catheters and balloons by 90% while also reducing biochemical waste.

The company with the support of Govt. of India & Singapore has also developed the ARS (Advanced Reprocessing System), which is a device that safely reprocesses essential medical devices like ventilator expiratory parts used on COVID patients and ensures doctor & patient safety amid the pandemic. It helps prevent Hospital Acquired Infection, Fungal VAP, and other infections spread through the use of unclean ventilators.

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How Smartphones are leading to Decentralization and Democratization of Diagnostics

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How Smartphones are leading to Decentralization and Democratization of Diagnostics

India is witnessing an unprecedented surge in demand for E-healthcare platforms post coronavirus outbreak. Several health tech startups have come up that are addressing various customer pain points.

Diagnostics is the starting point in healthcare delivery and is fundamental to all the steps thereon. The diagnostics industry is also not untouched by what is referred to as the fourth industrial revolution. Developments in the fields such as biotechnology, genetics, and nanotechnology, are leading to an accelerated rate of change that generates new and very disruptive technologies. With advances in genomics, personalized medicines, and patient-centric approaches, AI-based data-driven tests have the potential to address many customer pain points. These factors are forcing the clinical laboratories to adjust and change their processes.

India’s diagnostic industry is one of the fastest-growing services in the country estimated at USD 9bn (around INR 675bn), still, the industry is highly fragmented and under-penetrated. There are 1.1 lakh medical laboratories in the country, whose test reports determine over 70 percent of medical decisions and of these, just about 1,039 are accredited and around 80-85 percent of these labs are unorganised. There is a rising need for this scenario to change and a more user-friendly, better, and transparent service/delivery is available to the user.

India will have 1 billion smartphone users by 2026 with rural areas driving the sale of internet-enabled phones, a Deloitte study suggests. The country had 1.2 billion mobile subscribers in 2021, of which about 750 million are smartphone users. Smartphone‐based diagnostics thus has the potential to lead to decentralization and democratization of clinical laboratory tests. It can allow the delivery of precise diagnostics in remote areas and limited resource settings practically possible.

Some startups are using standard smartphone cameras and a dipstick for urine tests and an app to identify different health indicators. All the patient needs to do is take a photo of the dipstick against a color card, and the app then gives an instant analysis.

NeoDocs, a Mumbai based Startup, is working on this use-case. The company is using technologies such as Lateral Flow Assay and Colorimetric Assay for this. Lateral flow assays (LFAs) are the technology behind low-cost, simple, rapid, and portable detection devices. It is a paper-based platform for the detection and quantification of analytes in complex mixtures, where the sample is placed on a test device and the results are displayed within 5–30 min. Colorimetric Assay involves the generation of color by chemical/biochemical reaction between target analyte and reagents. The intensity of the resulting color can be quantified using imaging tools and processing software.

The computer imaging technology is used to analyze color-coded slides with a dipstick — a plastic strip treated with chemicals that changes color when dipped in a sample. The color-coded slide is then analyzed by the app using artificial intelligence and machine learning to perform medical tests in the cloud. To account for the type of camera, the lighting conditions, and other variables the app uses machine learning. The results of the tests are then automatically sent for clinical follow-up.

NeoDocs has started with urine-based tests that can be used for issues starting from Urinary Tract Infection, Pregnancy, nutrient deficiency, Chronic Kidney Disease, Jaundice, etc. It plans to expand to blood and saliva-based tests in the near future.

Open Innovator is a platform and service to discover the use cases and best-suited tech solutions in any enterprise or domain and engage with innovators and founders. Connect with us and Follow us for more updates on evolving use cases in various domains.

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How AI is Transforming Supply Chain Management

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How AI is Transforming Supply Chain Management

Supply chain management is an essential part of most businesses and is crucial for company success and customer satisfaction. Supply chain refers to the entire system comprising of individuals, organisations, resources, activities and technology that play their role from the procuring of the raw materials to the final delivery of the product to service. 

Each stage of a supply chain is essentially a different industry by itself so it is a very complex chain. With this the factors like rising customer expectations for faster lead times, expanded products and services, and demand for tailored experiences are adding to its complexity. 

Supply chain management, or SCM is a diverse business process that involves overseeing the mentioned functions and factors from flow of a good or service, delivery, customer experience and also ensuring profitability. Building end-to-end visibility, collaboration, and optimisation across inventory, order, logistics, and transportation management are important for effective SCM.

Implementing AI in supply-chain management can improve operations and solve key issues like forecasting, risk management, costing, delivery logistics, customer service etc. AI can help create models for demand forecasting, that give fairly accurate estimates of future demand against current stock. 

By using historical data with real-time data across multiple layers of the supply chain, it can provide data visualisations and indicate supply chain issues causes and effects, reduce or eliminate bottleneck complications, and identify opportunities.

AI also allows business plans to be integrated across multiple companies and stages of production hence better understand consumer demand trends, predict unexpected events and transportation issues. Through transportation automation and warehouse automation AI can ensure quicker order processing, more efficient inventory management, and timely delivery. 

There are startups offering AI-enabled solutions that allows enterprises to have complete visibility over delivery drivers. Through features like auto-order allocation and route optimisation, the platforms efficiently manage drivers to reduce delivery costs, increase customer experiences. Such companies are operating in industries like Food and Beverage, E-commerce, Pharmaceutical, Healthcare etc.

Bert Labs, a Bangalore based startup, focuses on efficiency improvements in energy, production, supply chain planning & logistics, along with reduction in carbon footprint. Similarly, Edgeverve, an Infosys company, has come up with TradeEdge, an intelligent supply chain management platform that enables channel visibility, improve retail execution, reach new markets faster.

There are many startups working in this evolving space of AI based supply chain management. Open Innovator plans to cover these startups in the next few months where we would be discussing their unique offerings and how they are solving the key issues related to this sector.

Open Innovator is a platform and service to discover the use-cases and best-suited tech solutions in any enterprise or domain and engage with innovators and founders. Connect with us and Follow us for more updates on evolving use cases in various domains.

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Innovators’ Meet held at GAVS Campus in Chennai

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Innovators’ Meet held at GAVS Campus in Chennai

This week, the third edition of Innovators’ Meet was held at GAVS Campus in Chennai.

The meet had presence of investors, industry partners, business professionals and innovators from IoT, AI, ML, Robotics and other deep tech domains. 

The theme of the foregathering was “Meet the Innovators and the Innovation,” and the motive was to bring the three I’s of the ecosystem. i.e. the Industry leaders, investors, and innovators together to stimulate technology-driven innovation (Artificial intelligence (AI) and the Internet of things (IoT) and unleash cocreation & entrepreneurial creativity.

The Startups, Humors, Vyli, Reprosci, Nautilus, Heaps.ai, Aikenist, RHEMOS, Arficus, Dnome, Medtel, Neodocs, TeraLumen, MedloTek Health, eVitalz, Mocero Health, Vulhunt, Inaluz, zMed, Luecine Rich Bio, Frinks, Tagbox, Neurostellar, Punar, Padmaseetha, pwens, and Nura, pitched their products before the investors. Most of the 25 startups that participated were from Healthtech industry, few startups were from Robotics and Cybersecurity.

Innovators’ Meet held at GAVS Campus in Chennai

The Meet hosted speakers such Mr. Chandra Mouleshwaran S from GAVS, Prof. Nandan; Robert Bosch Centre for Data Science and Artificial Intelligence, Mr. Chandramouli; Ex-CIO of Sankar Nethralaya, Mr. Balaji Upili;  CEO of GS Lab and GAVS, Mrs. Kushboo Goel; Senior Consultant Healthcare  and  Navaratan Kataria; Director, Startup Engagement Innovation & International partnerships, NASSCOM COE.

Attendees from startups included Ankur Jaiswal, Pooja H S,  T Udaya Raga Kiran, Apurva Sule, Ashwin Amrapuram, Aamod Wagh, Sandeep Singh, Divya Sriram, Dr Lalit Ranjan, Pratik Lodha, Dr Jyoti Dash, Sharmila Devadoss, Nanda Kumar, Palaniappan N, Akash, Deepak Gupta, Jayakanth, Kumar Aditya Agarwal, Adarsh Kumar, Dhanushya, Charmi, Gowri, Joseph Jegan, and Dr Tausif. 

Some of the notable attendees include Muthu Singaram; CEO, IIT Madras HTIC Incubator,  Akhilesh Agarwal from Pi Ventures, Adarsh B N from Derbi Foundation, Sanjay Selvan; speciale Invest and Himanshu Sikka from IPE Global.

There are plans to organise Innovators’ Meet every month at a different city so as to bring entrepreneurs and investors together in promoting emerging innovation and technologies that are transforming our future.

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How Augmented Reality is Transforming Businesses

Bringing Augmented Reality to common man to solve everyday problems.
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How Augmented Reality is Transforming Businesses

Augmented Reality can simply be described as technology that allows you to see the real world, just with additions which are not really there. It adds virtual objects to the physical world through real-time use of information in the form of text, graphics, audio and other virtual enhancements. It is different from Virtual Reality as in VR user is fully immersed in an imaginary world and functionally isolated from the real environment.

With advancements in next generation Kinect devices, mobile handsets, and other hardware devices AR is gaining traction. The factors, such as changing consumer preferences, emergence of new information-delivery paradigm, demand for better quality of experiences are driving the augmented reality industry growth. 

AR is impacting the businesses in two ways; first, by becoming the product and part of other products and second, by playing its role in product development.

AR is impacting the businesses in two ways; first, by becoming the product and part of other products and second, by playing its role in product development, manufacturing, marketing, sales, productivity improvement, and after-sales services. So there is unlimited potential for AR, the only question is how to unlock it. 

There are very interesting uses of AR technology that are already offering benefits in a variety of industries. For example, Augmented reality is being used for training surgeons and in performing detailed surgical operations. In Real Estate, AR can help understand the potential of a property, helping the consumer to visualize the space of interest. In Education sector, AR can enhance learning experience for students through virtual objects and help them better understand certain concepts.

In retail industry, it allows customers to view products in natural environments  and even experience them before buying them, for example it can allow customers to see how a product might look on them. In Automotive sector, AR heads-up displays are helping drivers process information that enhances their view of road, hence warn and save them of any potential hazards. It is also making easier for them to navigate than a traditional maps. Apart from all this, AR is one of the most important elements of the metaverse, a next evolution of the internet.

A Noida based Startup, Easiofy Solutions, is working on this technology with a vision of bringing Augmented Reality to common man to solve everyday problems.

A Noida based Startup, Easiofy Solutions, is working on this technology with a vision of bringing Augmented Reality to common man and solve everyday problems. The company, founded in 2018, has built an Augmented Reality platform, ARTee, which, as claimed, can be used to develop solutions for verticals such as Marketing and Promotion, Education and Training, Retail, Manufacturing, Medical diagnosis and training, Remote Assistance and Maintenance.

The startup claims that the key factors that differentiate the platform from it requires no third-party licenses and its ready to use Domain Templates. Apart from this, it has unified view on iOS, Android, Web & all devices and it is 70% faster as compared to existing AR-VR development platform.

Image Courtesy: Easiofy

ARTee-Retail is dedicated to online sales that converts shopping environments into Augmented/Virtual environment where customers can analyse and survey the products before investing on the product. Similarly, ARTee-PrintMedia combines dynamic contents like images with video/3d content with static content to make it more interesting. Another solution is ARTee platform for education and training for Augmented Reality based teaching methodology. ARTee Pen is the Augmented reality remote assistance and maintenance tool. It is Provide remote technical assistance in real time to field technicians assisted by augmentations in 3D.

Easiofy has customers like L&T, Nissan, Xerox, NEC, etc and is offering its services in a subscription based business model. Apart from all its offering what makes the startup led by Meenal Gupta unique is that it has women holding all the significant posts.

Open Innovator is a platform and service to discover the usecases and best-suited tech solutions in any enterprise or domain and engage with innovators and founders. Connect with us and Follow us for more updates on evolving use cases in various domains.

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