Jaguar Land Rover earlier this year announced that it is working on a new Open Innovation strategy. The aim is to accelerate next-generation technology and sustainability to support its Modern Luxury vision for the business, its partners, and its customers.
Under this Open Innovation, the automaker will be driving collaborations with start-ups, scale-ups and like-minded external organisations. The focus will be on electrification, connectivity, digital services, metaverse, intelligent enterprise, manufacturing, supply chain, and sustainability.
The automaker for this will also launch a first-of-its-kind innovation hub in the UK, in partnership with Plug and Play, one of the world’s leading innovation platforms. The
In addition, JLR has also announced two separate partnerships with Cubo Itau and Firjan. Cubo Itau located in São Paulo currently hosts hundreds of start-ups covering several industries like fintech, agribusiness, healthcare and retail; and Firjan is a based in the State of Rio de Janeiro, it is a private entity that represents the 100 industrial employers’ unions, and involved redevelopment of studies and research of fundamental subjects aiming to anticipate trends and bottlenecks in infrastructure, innovation, logistics, etc.
Tata motors-owned automaker has appointed 70+ ‘champions’ from across key business areas – including sustainability, engineering, design, research, and manufacturing to enable open innovation.
In a statement, the company said it will be is examining at the entire mobility and sustainability ecosystem to offer an unparalleled customer experience, shaping the future of the automotive industry, and paving the way to the future. The focus will be on fields ranging from second-life batteries and circular economy to new fintech, insurtech and digital services.
Emergence of new technologies and consumer trends is impacting the automotive industry with others. This has forced the companies to innovate constantly and present new products and service to stay relevant. Being a a highly competitive and cost sensitive industry companies are devising new innovation strategies and introducing open innovation approaches.
Source: Jaguar Land Rover
