AI is having an impact in sales by automating time-consuming tasks like sales forecasting, or difficult jobs, like data input and meeting scheduling. It can enable comprehensive statistics and detect patterns on every interaction between sales people and potential clients, including emails, phone calls, and chats, hence they can improve capacity of sales teams to prioritize and develop into better salesmen by pointing out trends in customer responses.
Online virtual worlds is another segment that offer untapped marketing potential for real-world products and services. In the business world, virtual reality could be extremely helpful, particularly for sales teams. They reduce online shoppers’ search efforts and facilitate efficient decision making. Usage of Avatars, a representation in this online environment, are helping brands drive sales with enhanced and engaging product discovery processes.
Virtual sales person (VS), an employee avatar of the virtual store looking out through its eyes and engaging with other beings, providing product information and recommending products, can be an intense experience. VS serve as sales augmentation services that applied in parallel with sales teams and utilizes a company’s resources and knowledge base and thus increase customer interaction and sales.
The advent of deep learning and the accessibility of millions of hours of film displaying every feature of the human body and face have made AI-powered avatars resemble humans, and virtual 3D representations, more lifelike.
A growing body of research shows that people react more positively to human faces, and businesses are beginning to use AI-powered avatars to their advantage. Avatars improve human connection and with Natural Language Processing (NLP) methods, these can speak with humans can help win sales and influence people.
As the sales AI avatar becomes better at the job it can automatically generate digital marketing interactions with leads as it learns. Considering that people feel more at ease engaging with beings who resemble them, there is another use that might enhance consumer engagement. The positive outcomes from using avatars suggest that a well-designed and strategically integrated avatar salesforce will provide a retailer with a competitive advantage.
A virtual store, an ecommerce experience powered by VR and AR technologies, has also emerged as an alternative tool for addressing the most basic customer needs and is witnessing increased popularity. These stores allow consumers to virtually try products and instantly access information about them while also providing highly engaging and immersive shopping experiences. It can be a virtual reality retail store or a mobile augmented reality app that allows customers to experience the products physically and hence close the gap between the physical world and the online realm leading to customers having personalized and satisfying experiences.
