Augmented Reality can simply be described as technology that allows you to see the real world, just with additions which are not really there. It adds virtual objects to the physical world through real-time use of information in the form of text, graphics, audio and other virtual enhancements. It is different from Virtual Reality as in VR user is fully immersed in an imaginary world and functionally isolated from the real environment.
With advancements in next generation Kinect devices, mobile handsets, and other hardware devices AR is gaining traction. The factors, such as changing consumer preferences, emergence of new information-delivery paradigm, demand for better quality of experiences are driving the augmented reality industry growth.
AR is impacting the businesses in two ways; first, by becoming the product and part of other products and second, by playing its role in product development.
AR is impacting the businesses in two ways; first, by becoming the product and part of other products and second, by playing its role in product development, manufacturing, marketing, sales, productivity improvement, and after-sales services. So there is unlimited potential for AR, the only question is how to unlock it.
There are very interesting uses of AR technology that are already offering benefits in a variety of industries. For example, Augmented reality is being used for training surgeons and in performing detailed surgical operations. In Real Estate, AR can help understand the potential of a property, helping the consumer to visualize the space of interest. In Education sector, AR can enhance learning experience for students through virtual objects and help them better understand certain concepts.
In retail industry, it allows customers to view products in natural environments and even experience them before buying them, for example it can allow customers to see how a product might look on them. In Automotive sector, AR heads-up displays are helping drivers process information that enhances their view of road, hence warn and save them of any potential hazards. It is also making easier for them to navigate than a traditional maps. Apart from all this, AR is one of the most important elements of the metaverse, a next evolution of the internet.
A Noida based Startup, Easiofy Solutions, is working on this technology with a vision of bringing Augmented Reality to common man to solve everyday problems.
A Noida based Startup, Easiofy Solutions, is working on this technology with a vision of bringing Augmented Reality to common man and solve everyday problems. The company, founded in 2018, has built an Augmented Reality platform, ARTee, which, as claimed, can be used to develop solutions for verticals such as Marketing and Promotion, Education and Training, Retail, Manufacturing, Medical diagnosis and training, Remote Assistance and Maintenance.
The startup claims that the key factors that differentiate the platform from it requires no third-party licenses and its ready to use Domain Templates. Apart from this, it has unified view on iOS, Android, Web & all devices and it is 70% faster as compared to existing AR-VR development platform.
ARTee-Retail is dedicated to online sales that converts shopping environments into Augmented/Virtual environment where customers can analyse and survey the products before investing on the product. Similarly, ARTee-PrintMedia combines dynamic contents like images with video/3d content with static content to make it more interesting. Another solution is ARTee platform for education and training for Augmented Reality based teaching methodology. ARTee Pen is the Augmented reality remote assistance and maintenance tool. It is Provide remote technical assistance in real time to field technicians assisted by augmentations in 3D.
Easiofy has customers like L&T, Nissan, Xerox, NEC, etc and is offering its services in a subscription based business model. Apart from all its offering what makes the startup led by Meenal Gupta unique is that it has women holding all the significant posts.
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